VIRTUAL WORKSHOP
One hour in real time* on October 26
12pm pacific | 3pm eastern
*Sorry folks, there’s no on-demand replay!
Get Better SME Insights for Your B2B Content
A 60-minute working session for B2B marketers who (begrudgingly) recognize that quality content depends on the quality input from subject matter experts.
You are responsible for producing expertise-led articles, blog posts, white papers, or campaigns. You know your content has to be specific and credible if it’s going to land new clients. But your SMEs don’t seem to have the time, patience, or confidence to help you take the firm’s marketing materials to the next level.
I know this feeling all too well. I also know that asking an expert to “share some quick thoughts” rarely leads to solid, authority-building content. Fortunately for all of us, there’s a better way.
In this 60-minute workshop, you’ll choose one real content asset, identify the expert input it needs, diagnose the things blocking you from that input, and start an interview guide that will spark better SME dialogue.
WHAT TO EXPECT
In this 60-minute workshop, you will:
Choose one real-world content assignment and the SME that could give it more depth
Identify the things within your control that are making SME engagement harder that it needs to be
Get started on a powerful interview guide that starts with three customized interview questions
After the session, you will get:
My feedback on how to further sharpen your interview guide
A published piece of ghostwriting, plus my interview guide and the resulting SME interview transcript
Get Better SME Insights for Your B2B Content
A live 60-minute working session on Monday, October 26
12pm pacific | 3pm eastern
Your Workshop Facilitator
Hi! I’m Gisela Garrett, the founder of Crux & Bolts. My clients are B2B professional services firms that want to infuse greater credibility into their inherently complex buying journeys. Together, we translate their unique expertise into clearer messaging and powerful marketing content.
Before founding Crux & Bolts, I spent 15+ years working in-house across content strategy, copywriting, editing, and editorial advisory work. I know firsthand that communications materials must be accurate, internally approvable, and externally relevant before they can make an impact.